Full review of Matomo for WordPress, an open source analytics plugin.
Every year Black Friday rolls around and I get giddy with excitement exploring all of the different tools I can use to take my business to the next level. This year is no different and rather than create another “ultimate” list, I thought I’d simply share some of my favourite offers that I’ve picked up
If you spend enough time in your analytics and you receive traffic from Facebook you will inevitably start seeing duplicate page results with a strange fbclid parameter attached. In this article you’ll get a brief overview of what it is and then ultimately how to get rid of it and why you might want to.
If you run a website then the General Data Protection Regulations (GDPR) should be on your radar. The rules cover how personal data is collected and controlled by organisations and there is a useful infographic on it’s core components here. The rules come from a European privacy directive however they impact businesses around the world
When WordPress announced their AMP plugin, the design was basic and you couldn’t add forms. Tools soon came out to tackle the design issue but opt-in forms remained a problem. Luckily in October 2016 forms became supported within the AMP specification. In this post you will finally learn how to create AMP email opt-in forms
I’ve always wanted to do my own thing. I think there’s a natural route to becoming a modern entrepreneur. Unless you’re born that way, the following is what I’d say is the route to being an entrepreneur: Start a side project (on the side of a 9-5 job) Become a Freelancer (and be CEO of
To add Google Analytics to Facebook Instant Articles for WordPress then you will need to add some extra code to your website. The official Instant Articles for WP plugin allows you to add the snippet in your advanced settings. If you’re not already using this plugin, then I highly recommend you do and set that up first.
Website analytics are the cornerstone of any data-driven marketing efforts. They are the key to understanding the impact of any website or marketing changes you make. Without analytics in place you are making decisions with limited information. If sales numbers are your only metric, you won’t be able to diagnose problems that come before the
Email is often said to be one of the most profitable marketing channels for online business. All the more reason to make sure that you choose the right platform. So before I begin the full ActiveCampaign review I want to provide a little context… The Old Days of List Based Email Marketing Autoresponders Traditional email
Recently you may have noticed a small notification encouraging you to receive our Push Notifications. It looks a little something like this… Push Notifications should be familiar to anyone with a smartphone. They are a simple way for app users to stay up to date with changes and updates so you’ve been receiving them for years. They are also a powerful
Tags are one of the most powerful tools in marketing automation software such as ActiveCampaign. They bring key Contract Relationship Management (CRM) benefits to email marketing. To really take advantage and feel the benefits it pays to plan and develop a full tagging strategy. I, like many, started out using email marketing list based software such as Aweber. Over time