GDPR Compliance

The AD-MACE Process for WordPress GDPR Compliance

If you run a website then the General Data Protection Regulations (GDPR) should be on your radar. The rules cover how personal data is collected and controlled by organisations and there is a useful infographic on it’s core components here. The rules come from a European privacy directive however they impact businesses around the world …

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Facebook Instant Articles Analytics

How to Add Google Analytics to Facebook Instant Articles for WordPress

To add Google Analytics to Facebook Instant Articles for WordPress then you will need to add some extra code to your website. The official Instant Articles for WP plugin allows you to add the snippet in your advanced settings. If you’re not already using this plugin, then I highly recommend you do and set that up first. …

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Why You Need Website Analytics For Your Business

Website analytics are the cornerstone of any data-driven marketing efforts. They are the key to understanding the impact of any website or marketing changes you make. Without analytics in place you are making decisions with limited information. If sales numbers are your only metric, you won’t be able to diagnose problems that come before the …

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ActiveCampaign Review

ActiveCampaign Review: From Email Marketing to Marketing Automation

Email is often said to be one of the most profitable marketing channels for online business. All the more reason to make sure that you choose the right platform. So before I begin the full ActiveCampaign review I want to provide a little context… The Old Days of List Based Email Marketing Autoresponders Traditional email …

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Send Your Website Visitors Push Notifications With PushCrew

Recently you may have noticed a small notification encouraging you to receive our Push Notifications. It looks a little something like this… Push Notifications should be familiar to anyone with a smartphone. They are a simple way for app users to stay up to date with changes and updates so you’ve been receiving them for years. They are also a powerful …

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ActiveCampaign Tagging Strategy

How to Improve Your Marketing Automation With a Full Tagging Strategy for ActiveCampaign

Tags are one of the most powerful tools in marketing automation software such as ActiveCampaign. They bring key Contract Relationship Management (CRM) benefits to email marketing. To really take advantage and feel the benefits it pays to plan and develop a full tagging strategy. I, like many, started out using email marketing list based software such as Aweber. Over time …

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Awesome WooCommerce Extensions

Awesome WooCommerce Extensions for Digital Entrepreneurs

When you build an ECommerce store with WooCommerce for WordPress you get some really powerful open source shopping cart software for free. However you’ll want some some awesome WooCommerce extensions to take it to the next level. In this post I’m sharing a few of my favourite premium WooCommerce plugins for extending the default WooCommerce …

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