Social Media Marketing

Social Media Marketing is one of the fastest growing forms of digital marketing. With social networks like Facebook, Instagram, Snapchat & Twitter seemingly eating the web more of our lives are mediated by these platforms than ever before.

With such a low barrier to entry many small businesses find themselves on social media before even setting up their own website. Meanwhile enterprise level businesses have begun offering customer support and quirky marketing campaigns over social media.

In this section you will find discussion of the benefits and drawbacks of certain social networks, reviews of tools to help you manage your social media, and strategies for making the most of social media marketing and actively monitoring your results.

Facebook Instant Articles Analytics

How to Add Google Analytics to Facebook Instant Articles for WordPress

To add Google Analytics to Facebook Instant Articles for WordPress then you will need to add some extra code to your website. The official Instant Articles for WP plugin allows you to add the snippet in your advanced settings. If you’re not already using this plugin, then I highly recommend you do and set that up first. …

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Twitter Media Size Guide: Recommended Sizes For Your Twitter Profile Images & Tweet Cards

Compiled after devouring countless help pages, image cheat sheets and far too many social media blogs. This Twitter media size guide is intended to act as one-stop resource for quickly referencing the latest recommended image sizes for use on Twitter. Click the links below to skip to any size you need… Twitter Profile Picture Size …

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The Ultimate List of Twitter Tools

On this page I’ll be documenting all of the tools that I’ve tried and tested throughout my Twitter Advertising adventures. I will include both tools that I like but also those that weren’t as great for full transparency, so do make sure you read the comments. Mobile Twitter Apps Official Twitter App* – This works …

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Digital Marketing Backups & Analysis

Social Media Backups and Data Analysis For Marketers

One of the most overlooked parts of social media marketing is retaining full control of your content. This post isn’t about checking the terms of conditions to understand copyright but actually taking steps to prevent losing access to your own content if your account gets banned or the service closes down. You’ll also discover a few …

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10 Powerful Pinterest Marketing Tips & Tools

10 Powerful Pinterest Marketing Tips & Tools #Infographic

Pinterest is now one of the top 10 largest social networks boasting well over 11.7 million unique users and has been seen to drive more traffic than industry giants; LinkedIn, YouTube and Google+. The interesting thing about Pinterest from a marketers perspective is that most of its users are younger affluent females which is typically …

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Five Minute Fan Pages

Five Minute Fan Pages Discount – Get Powerful Fan Pages Set Up Fast

If you’ve heard about all the changes to Facebook pages there is a good chance that you’re already starting to think about making some changes to the way you run your fan page, maybe you even bought our recent Facebook Timeline Pages for Business course. One of the biggest changes that is affecting business owners is …

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How to Activate The New Facebook Timeline for Facebook Pages

Just ahead of the Facebook Marketing Conference today Facebook rolled out the new Timeline feature for business pages. This layout will become required for every business page as of March 3oth 2012 so if you want to stay ahead of the game and make sure your brand stands out check out this short video on …

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The Google+ Project Review – How Search Got Social!

Google is evolving. Earlier this year they released the Google+ project to much fanfare. The question in everyones mind was “Is this a Facebook killer?” but really this may have been the wrong question. I have been using Google+ for a few months now and recently added my first Google+ business pages. Although many features …

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Twitter Gets Linked In – The Social Networks for Professionals

Today LinkedIn announced Twitter integration between user profiles and Twitter feeds. Not only will you be able to make your Twitter account visible on your profile you will now be able to share your Tweets on LinkedIn profile. It has long been established that LinkedIn is the dominant Social Network for professionals. The focus on …

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