Analytics are the foundation of data-driven marketing. Modern technology has provided us with unparalleled ability to track almost every touchpoint in a business. Over time you can analyse these data points to reveal meaningful trends and patterns which you leverage to improve your marketing.
In this section we look at the tools for collecting analytics from your website and linking it with other business intelligence platforms to create understanding and ultimately make more sales.
Full review of Matomo for WordPress, an open source analytics plugin.
Matomo for WordPress Review: Why You Should Use This Open Source Analytics Alternative Read More »
To add Google Analytics to Facebook Instant Articles for WordPress then you will need to add some extra code to your website. The official Instant Articles for WP plugin allows you to add the snippet in your advanced settings. If you’re not already using this plugin, then I highly recommend you do and set that up first.
How to Add Google Analytics to Facebook Instant Articles for WordPress Read More »
Website analytics are the cornerstone of any data-driven marketing efforts. They are the key to understanding the impact of any website or marketing changes you make. Without analytics in place you are making decisions with limited information. If sales numbers are your only metric, you won’t be able to diagnose problems that come before the
Why You Need Website Analytics For Your Business Read More »
Whilst Google does have an official Google Analytics app for iPhones, it hasn’t always been the best so there are many other high quality options on the market. I recently went in search for the best Google Analytics app for iOS (iPhone and iPad) and downloaded pretty much every dedicated Google Anlaytics app on the
The Best Google Analytics Apps For iOS Read More »
Learn how you can block unwanted referrers such as SEMalt from accessing your site and skewing your website analytics.
How to Remove Unwanted Referrers From Your Logs & Analytics Read More »