Marketing Automation describes the use of technology to create programmatic marketing campaigns, often based on a users behaviour. Marketing automation can initiate and queue actions that take place over social media, email marketing or even on a brands website as a few examples.
This sections discusses marketing automation platforms such as ActiveCampaign, as well as the actual techniques and marketing automation strategy used to acquire and nurture customers.
Email is often said to be one of the most profitable marketing channels for online business. All the more reason to make sure that you choose the right platform. So before I begin the full ActiveCampaign review I want to provide a little context… The Old Days of List Based Email Marketing Autoresponders Traditional email […]
ActiveCampaign Review: From Email Marketing to Marketing Automation Read More »
Recently you may have noticed a small notification encouraging you to receive our Push Notifications. It looks a little something like this… Push Notifications should be familiar to anyone with a smartphone. They are a simple way for app users to stay up to date with changes and updates so you’ve been receiving them for years. They are also a powerful
Send Your Website Visitors Push Notifications With PushCrew Read More »
Tags are one of the most powerful tools in marketing automation software such as ActiveCampaign. They bring key Contract Relationship Management (CRM) benefits to email marketing. To really take advantage and feel the benefits it pays to plan and develop a full tagging strategy. I, like many, started out using email marketing list based software such as Aweber. Over time
How to Improve Your Marketing Automation With a Full Tagging Strategy for ActiveCampaign Read More »