Daniel McClure

Daniel McClure is a Marketing Technologist and founder of The Modern Entrepreneur. He has worked with thousands of businesses around the globe. You can also find him traveling the world as a digital nomad whilst enjoying; surfing, SCUBA diving, snowboarding, good food, coffee & festivals.

FREEMIUM

Freemium: The Online Business Model of The Future

As technology has evolved the cost of providing many products and services has fallen to practically zero leading to the dawn of the Freemium era. Forward thinking companies have embraced a business model that we’ve come to know as Freemium. The model combines two different words and ideologies; free and premium, bringing them together to create …

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AuthorRank in The Google SERPs

AuthorRank Explained: The New Rules of Search Engine Optimization

AuthorRank is a term that was first coined by Matt Cutts in an interview earlier this year. The general concept as I understand it is that every content creator on the web will have their own profile that links all of their content together. The sum of this content as a whole will be used to ascertain how …

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How much PLR (Private Label Rights) content can I use in my website?

Private Label Rights content is content that is licensed for use by another entity. It can be a useful addition to a website and a great way to provide additional value without creating more content yourself. It can also make up a great part of your longer term content strategy. When deciding whether you should …

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Twitter Gets Linked In – The Social Networks for Professionals

Today LinkedIn announced Twitter integration between user profiles and Twitter feeds. Not only will you be able to make your Twitter account visible on your profile you will now be able to share your Tweets on LinkedIn profile. It has long been established that LinkedIn is the dominant Social Network for professionals. The focus on …

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Go Try This: Dynamic URL Redirection for The Modern Marketer

When sharing content online you won’t always want to be using the full url of a website. That’s why if you have any social media profiles at all it’s likely you’ve come across a link that looks something like this: http://tinyurl.com/m8elgew These links are usually set up through a third party site where you simply …

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