Search Marketing

Search Marketing also known as Search Engine Marketing (SEM) covers several practices aimed at getting your website to show up in the search results of popular search engines such as Google.

Traditionally Search Engine Optimisation (SEO) has been the term used to describe methods for improving your sites discoverability within organic search results and SEM has been used to describe paid advertising on search engines.

In this section we talk about Search Marketing in general, covering elements such as; SEO, SEM, PPC, CPC and hundreds of other acronyms that search marketers seem to thrive off ;)

The New Face of Search Engine Optimisation

Search Engine Optimisation is a rapidly evolving field at the best of times however Google has really been shaking things up over the past couple of years. Google Panda (February 2011) and Google Penguin (April 2012) are both code names for a change to Google’s search results ranking algorithm that decides exactly where your site should …

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SEO & Keyword Research Tools

The Evolution of SEO & Why Keyword Research Still Matters

[note color=”#FFCC00″]> Click Here to Pick Up a Free Trial of Market Samurai <[/note]   If you have been following marketing and SEO (Search Engine Optimisation) news recently you might think that SEO is all but dead. Luckily with all the scaremongering that is going on, most of the issue is with people who have …

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YouTube Google Hack Report

YouTube Google Hack: How to Rank #1 on Google for Any YouTube Video in Just 3 Days

If you’ve been involved in the internet marketing world for any length of time there is a pretty good chance that this report has already found it’s way into your inbox. The report I’m talking about of course is the “YouTube Google Hack” from Digital Marketer, an internet marketing membership from Ryan Deiss. Ryan is …

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AuthorRank in The Google SERPs

AuthorRank Explained: The New Rules of Search Engine Optimization

AuthorRank is a term that was first coined by Matt Cutts in an interview earlier this year. The general concept as I understand it is that every content creator on the web will have their own profile that links all of their content together. The sum of this content as a whole will be used to ascertain how …

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