Search Marketing also known as Search Engine Marketing (SEM) covers several practices aimed at getting your website to show up in the search results of popular search engines such as Google.
Traditionally Search Engine Optimisation (SEO) has been the term used to describe methods for improving your sites discoverability within organic search results and SEM has been used to describe paid advertising on search engines.
In this section we talk about Search Marketing in general, covering elements such as; SEO, SEM, PPC, CPC and hundreds of other acronyms that search marketers seem to thrive off ;)
When paying for traffic with pay per click (PPC) placements every click counts and negative keywords can be the key to ROI by keeping the bad traffic out.
The Benefits of Negative Keywords in Your PPC Campaigns Read More »
When writing content for your site the end goal should always be to deliver the content that your audience wants and needs. However with so much noise online it is more important than ever to also create content that is not only in demand but also easily to find in the search engines. Rather than
Scribe SEO – Search Engine Optimisation Software Read More »
Search Engine Optimisation is a rapidly evolving field at the best of times however Google has really been shaking things up over the past couple of years. Google Panda (February 2011) and Google Penguin (April 2012) are both code names for a change to Google’s search results ranking algorithm that decides exactly where your site should
The New Face of Search Engine Optimisation Read More »
[note color=”#FFCC00″]> Click Here to Pick Up a Free Trial of Market Samurai <[/note] If you have been following marketing and SEO (Search Engine Optimisation) news recently you might think that SEO is all but dead. Luckily with all the scaremongering that is going on, most of the issue is with people who have
The Evolution of SEO & Why Keyword Research Still Matters Read More »
If you’ve been involved in the internet marketing world for any length of time there is a pretty good chance that this report has already found it’s way into your inbox. The report I’m talking about of course is the “YouTube Google Hack” from Digital Marketer, an internet marketing membership from Ryan Deiss. Ryan is
YouTube Google Hack: How to Rank #1 on Google for Any YouTube Video in Just 3 Days Read More »
AuthorRank is a term that was first coined by Matt Cutts in an interview earlier this year. The general concept as I understand it is that every content creator on the web will have their own profile that links all of their content together. The sum of this content as a whole will be used to ascertain how
AuthorRank Explained: The New Rules of Search Engine Optimization Read More »