When sharing content online you won't always want to be using the full url of a website. That's why if you have any social media profiles at all it's likely you've come across a link that looks something like this: http://tinyurl.com/m8elgew These links are usually set up through a third party site where you simply paste in the full link and they will shorten it to something like the previous example.
As a side-note some of these websites will also let you choose a custom vanity url so people can have an idea of your content in advance (example: http://bit.ly/getwishlistmember) and some services such as bit.ly will even let you track the number of clicks.
There are other hidden benefits that many people get out of using url shorteners as well as a simple short link. Affiliate marketers advertising other peoples products for cash will often need to use links which hold their name on the end and will not want to share this link directly with the world for a few reasons. Affiliate links are often; ugly, confusing, left unclicked or even worse; all three.
URL shortening services took off in such a big way because everYone can find a use for them, from the casual Internet user sharing funny images with a friend all the way through to the Internet Professional who makes their living online. At a guess I'd say you fall into the latter category or at least somewhere in-between seeing as how you've made it to this site and that is why you must be aware of the potential piTfalls.
“When Good Links Go Bad!”
You've been promoting something for a while now and have shared your links in literally hundreds of places online. Suddenly without warning the company that you've been promoting goes bust and you are left with hundreds of links leading to a dead site. Perhaps it's something as simple as the company that you've been linking to starts to slack a little and you decide that it's time to promote somebody else that is consistently providing a better product or service. In either of these situations with a traditional url shortener you are left in a position where you will need to not only find a replacement service to offer but also work on building new links to the replacement offer.
Another thing that happens more often than you'd think is that somebody has a bad experience when clicking on a shortened link and then no longer trusts anything that comes from that domain. Whilst most companies offering short urls do their best to keep the bad guys out this could happen on any of the public url redirect sites and you find yourself losing out on valuable page views.
If You're Involved in Online Marketing You Need a
Dynamic URL Redirection Service!
A new breed of url redirect services are starting to emerge that give you more control than ever on your links. Want to change the destination of a link several months after posting it across the net? Done. How about linking from your domain to create a higher click through ratio? All common problems are solved by tiny url services such as Pretty Link Pro. There is no point in sitting around and waiting until one of your affiliate programs drop out, the truth is that you are potentially losing views already so the sooner you get a hold on your link management the better.
Finally, all your marketing in one place:
- Compare all your marketing side-by-side.
- Organize all the marketing for all your sites together.
- Control all of your marketing, after it is published.
- Pretty Link Pro is robust and very easy to use.