Digital Marketing Backups & Analysis

Social Media Backups and Data Analysis For Marketers

One of the most overlooked parts of social media marketing is retaining full control of your content. This post isn’t about checking the terms of conditions to understand copyright but actually taking steps to prevent losing access to your own content if your account gets banned or the service closes down. You’ll also discover a few …

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Customer Persona Canvas Screenshot

Connect With Your Audience: Introducing the Customer Persona Canvas

If you really want to connect with your audience online you need to be relatable and whilst that may happen by chance every now and then, to craft content and deliver products that continuously resonate you need to be able to understand your audience on a deeper level. This is where the customer persona canvas and marketing avatar comes into …

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Quirky Market Research

Little Customer Avatar Trick for Discovering Sites Your Audience Visits

I’ve spoken before about building your customer avatar so you can connect with your audience on a deeper level. Essentially you build up a profile of what your average customer looks like so you can communicate more effectively. One of the activities we recommend is thinking about what other sites your customers might visit but …

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