I recently came across this infographic from QuickSprout on how to optimize a landing page and thought it was worth sharing. Once you've started driving traffic to a landing page it is important to do as much as you can to optimise your pages as small changes can lead to big changes in conversion. Whether you pay for traffic or not, optimising your pages will ensure that you are getting the most out of your clicks.
About Daniel McClure
Daniel McClure is a Marketing Technologist and founder of The Modern Entrepreneur. He has worked with thousands of businesses around the globe. You can also find him traveling the world as a digital nomad whilst enjoying; surfing, SCUBA diving, snowboarding, good food, coffee & festivals.