Marketing is often described as the process of getting the right product, to the right person, at the right time. When we all lived and shopped locally this process was a lot simpler but in a globally connected economy the act of marketing seems to change almost daily.
In this section we explore modern marketing methods and strategies, as well as analysing existing campaigns to reveal what is working right now.
Any business that has been active for a while will start to develop certain complexities and some of them may be hurting your business. Whether it is the way that a customer signs up for your newsletter, the system you have for accepting payments or even just the way they find information on your site. […]
The Importance of Reviewing Your Customer Journeys Read More »
If you run a business with a physical presence or only service your local area then you will want to take advantage of Local Marketing Listings. These are the modern equivalent of the old school business phone book and you can occasionally get leads depending of the type of business. However one of the other
Local Marketing Listings [UK Edition] Read More »
If you really want to connect with your audience online you need to be relatable and whilst that may happen by chance every now and then, to craft content and deliver products that continuously resonate you need to be able to understand your audience on a deeper level. This is where the customer persona canvas and marketing avatar comes into
Connect With Your Audience: Introducing the Customer Persona Canvas Read More »
I recently came across this infographic from QuickSprout on how to optimize a landing page and thought it was worth sharing. Once you’ve started driving traffic to a landing page it is important to do as much as you can to optimise your pages as small changes can lead to big changes in conversion. Whether
Landing Page Optimisation Infographic from Quicksprout Read More »
I’ve spoken before about building your customer avatar so you can connect with your audience on a deeper level. Essentially you build up a profile of what your average customer looks like so you can communicate more effectively. One of the activities we recommend is thinking about what other sites your customers might visit but
Little Customer Avatar Trick for Discovering Sites Your Audience Visits Read More »
Your contact page might not be the most exciting page to work on but contact page optimisation can offer certain rewards that make it worth your time. There are many reasons that people visit contact pages on a website, not least to actually get in touch with the owners of the website. Increasing the conversion rate of
Contact Page Optimisation: 10 Steps to Increase Your Conversion Rate Read More »
If you’ve ever seen one of those “Internet Marketing” product launches where you are bombarded with emails about the latest opportunity that you must buy right now then you will probably find this is of interest. For example did you know that there are 6 launches on average every single day (that’s a lot of
The Truth About “Internet Marketing” Launches #Infographic Read More »
When you consider buying a new domain, whether it is currently registered or not, it is useful to know it’s history. There are three tools that can help you to find information on the history and ownership of a domain. HosterStats – Domain Hosting History You can use HosterStats to discover which hosts a domain
Website History & Domain Research Tools Read More »
Viral marketing doesn’t always mean some creative agency spends hours planning some convoluted video in a lounge style office. Digital word of mouth can come from any level of your business and even the smallest action can have a huge effect as this piece of organic viral marketing shows; 70,000+ likes and counting, oh and
Organic Viral Marketing Hit from Sainsburys Read More »
There is no point in getting viewers who simply click through to your site and pass on. This isn’t any more productive than window shoppers in the high street, except if you’re advertising via PPC you are actually paying for the ‘pleasure’. You make money online when you capture that traffic and convert the “lookers”
12 Secrets For Converting Traffic Into Sales Read More »
Private Label Rights content is content that is licensed for use by another entity. It can be a useful addition to a website and a great way to provide additional value without creating more content yourself. It can also make up a great part of your longer term content strategy. When deciding whether you should
How much PLR (Private Label Rights) content can I use in my website? Read More »