Marketing

Marketing is often described as the process of getting the right product, to the right person, at the right time. When we all lived and shopped locally this process was a lot simpler but in a globally connected economy the act of marketing seems to change almost daily.

In this section we explore modern marketing methods and strategies, as well as analysing existing campaigns to reveal what is working right now.

Local Marketing Listings [UK Edition]

If you run a business with a physical presence or only service your local area then you will want to take advantage of Local Marketing Listings. These are the modern equivalent of the old school business phone book and you can occasionally get leads depending of the type of business. However one of the other …

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Customer Persona Canvas Screenshot

Connect With Your Audience: Introducing the Customer Persona Canvas

If you really want to connect with your audience online you need to be relatable and whilst that may happen by chance every now and then, to craft content and deliver products that continuously resonate you need to be able to understand your audience on a deeper level. This is where the customer persona canvas and marketing avatar comes into …

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Landing Page Optimisation

Landing Page Optimisation Infographic from Quicksprout

I recently came across this infographic from QuickSprout on how to optimize a landing page and thought it was worth sharing. Once you’ve started driving traffic to a landing page it is important to do as much as you can to optimise your pages as small changes can lead to big changes in conversion. Whether …

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Quirky Market Research

Little Customer Avatar Trick for Discovering Sites Your Audience Visits

I’ve spoken before about building your customer avatar so you can connect with your audience on a deeper level. Essentially you build up a profile of what your average customer looks like so you can communicate more effectively. One of the activities we recommend is thinking about what other sites your customers might visit but …

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Contact Page Optimisation Tips

Contact Page Optimisation: 10 Steps to Increase Your Conversion Rate

Your contact page might not be the most exciting page to work on but contact page optimisation can offer certain rewards that make it worth your time. There are many reasons that people visit contact pages on a website, not least to actually get in touch with the owners of the website. Increasing the conversion rate of …

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Muncheye Internet Marketing Launch Statistics

The Truth About “Internet Marketing” Launches #Infographic

If you’ve ever seen one of those “Internet Marketing” product launches where you are bombarded with emails about the latest opportunity that you must buy right now then you will probably find this is of interest. For example did you know that there are 6 launches on average every single day (that’s a lot of …

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Website History & Domain Research Tools

When you consider buying a new domain, whether it is currently registered or not, it is useful to know it’s history. There are three tools that can help you to find information on the history and ownership of a domain. HosterStats – Domain Hosting History You can use HosterStats to discover which hosts a domain …

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Organic Viral Marketing Hit from Sainsburys

Viral marketing doesn’t always mean some creative agency spends hours planning some convoluted video in a lounge style office. Digital word of mouth can come from any level of your business and even the smallest action can have a huge effect as this piece of organic viral marketing shows; 70,000+ likes and counting, oh and …

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12 Secrets For Converting Traffic Into Sales

There is no point in getting viewers who simply click through to your site and pass on. This isn’t any more productive than window shoppers in the high street, except if you’re advertising via PPC you are actually paying for the ‘pleasure’. You make money online when you capture that traffic and convert the “lookers” …

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How much PLR (Private Label Rights) content can I use in my website?

Private Label Rights content is content that is licensed for use by another entity. It can be a useful addition to a website and a great way to provide additional value without creating more content yourself. It can also make up a great part of your longer term content strategy. When deciding whether you should …

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The Death of Forced Continuity

If you’ve been involved in interner marketing for any amount of time it’s likely that you’ve come across one or more of these offers. Their distinctive features are usually a free or low cost package which is then automatically enrolled into a monthly subscription. In essence there is nothing wrong with this marketing practice however …

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