Organic Viral Marketing Hit from Sainsburys

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Viral marketing doesn't always mean some creative agency spends hours planning some convoluted video in a lounge style office. Digital word of mouth can come from any level of your business and even the smallest action can have a huge effect as this piece of organic viral marketing shows; 70,000+ likes and counting, oh and nearly 24,000 shares!

Source: Parker Lim through Facebook

The best companies always try and breed a culture of positive customer service, hire the best people and allow them a certain amount of freedom to undertake acts such as this example from Sainsburys. Most people would be amazed at how many big, typically corporate, companies send out gifts, birthday cards and little tokens of customer appreciation in situations both good and bad!

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