Daniel McClure

Daniel McClure is a Marketing Technologist and founder of The Modern Entrepreneur. He has worked with thousands of businesses around the globe. You can also find him traveling the world as a digital nomad whilst enjoying; surfing, SCUBA diving, snowboarding, good food, coffee & festivals.

Customer Persona Canvas Screenshot

Connect With Your Audience: Introducing the Customer Persona Canvas

If you really want to connect with your audience online you need to be relatable and whilst that may happen by chance every now and then, to craft content and deliver products that continuously resonate you need to be able to understand your audience on a deeper level. This is where the customer persona canvas and marketing avatar comes into …

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Quirky Market Research

Little Customer Avatar Trick for Discovering Sites Your Audience Visits

I’ve spoken before about building your customer avatar so you can connect with your audience on a deeper level. Essentially you build up a profile of what your average customer looks like so you can communicate more effectively. One of the activities we recommend is thinking about what other sites your customers might visit but …

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