If you run a business with a physical presence or only service your local area then you will want to take advantage of Local Marketing Listings. These are the modern equivalent of the old school business phone book and you can occasionally get leads depending of the type of business. However one of the other benefits of getting listed is that you will establish yourself as a legitimate business and get links from respected directories back to your site.
Here are a selection of sites that you can take advantage of if you are based in the UK…
- Google My Business
- My118 Information
- Market Location
- The Local Data Company
- Thomson Local
One word of warning/opportunity: Many businesses also use these directories to acquire B2B (Business to Business) sales leads, so once your phone number and email are out there you are going to receive sales calls. Make sure you use your business rather than personal number, and if you use an extension number then be strategic with what you list.