When you build an ECommerce store with WooCommerce for WordPress you get some really powerful open source shopping cart software for free. However you'll want some some awesome WooCommerce extensions to take it to the next level. In this post I'm sharing a few of my favourite premium WooCommerce plugins for extending the default WooCommerce functionality for your consideration.
- Aelia Currency Switcher for WooCommerce
If you have an international audience this plugin is almost essential and it took me far too long to find! It allows you to not only display your product prices in other currencies but also to selectively charge in them too. I've tried several other plugins to do this and this one definitely stands on top. You can even set up geo-location so that the local price is displayed automatically and link different currencies to different payment processors.
This is one for those of you using ActiveCampaign as an email marketing and marketing automation service (recommended!). It collects your customer data from the WooCommerce cart and can automatically tag your customers into specific marketing automations, such as new members, cart abandons etc and keep track of your CLV (Customer Lifetime Value) inside your marketing dashboard.
- Schema App Structured Data & Schema App WooCommerce
I was hesitant to add this one as it can feel fairly technical at times however if you are committed to your store and believe that the ability for search engines and other automated services being able to understand your product data could be important then this is worth the investment.
- WooCommerce Cart Reports
Whilst WooCommerce is great for selling and fulling your products, it lacks a little in the reporting department by default. This plugin goes some way to fill that gap and give you a quick overview of your store and product sales reports from right within your WordPress dashboard. Of course there are other business reporting tools you can use and if you use something like Zapier (below) then you can easily export your WooCommerce sales data for reporting elsewhere.
- WooCommerce – Gravity Forms Product Add-Ons
When you are selling customised products and services, like prints with specific customisations or services that require additional information to configure, a simple “Buy Now” or “Add to cart” button might not cut it. In this case you can hook up WooCommerce with Gravity Forms to enable highly customisable interactive forms that let your customers provide you detailed information as they go through the purchase process.
- WooCommerce Memberships
Originally WooCommerce integrated with Wishlist Member however to take advantage of the full range of functionality in WooCommerce, eventually a fully featured membership solution for WooCommerce was built and this is the result. It allows you to sell membership access to areas of your website and protect information, videos, downloads, whatever to people who have made specific purchases. The main thing that could make this plugin better is… (see next)
- WooCommerce Subscriptions
Whether you are creating a full membership site or simply a subscription service that delivers a certain product or service on a recurring basis, this plugin allows your customers to set up regular subscription payments. When combined with WooCommerce Memberships this is powerful for content creators that want to sell access to their websites.
- WooCommerce Zapier Integration
This is another plugin that relies on a third-party service, however the power it reveals if definitely worth the investment. More websites and software than ever offer APIs which is developer speak for a cool way to share information back and forth between your services. Zapier is an online service that essentially ties together all these APIs so you can send your WooCommerce data pretty much anywhere without using code. A few ideas are; spreadsheet software such as Google Sheets and Excel, email marketing services such as Active Campaign and Mailchimp, Accounting Software such as Xero or FreeAgent and project management tools like Basecamp, Trello and Jira.
- Yoast SEO: WooCommerce
The final plugin in this list is technically an extension for two plugins; WooCommerce and Yoast SEO. You will need to be using both plugins to make this worthwhile, but if you are then this plugin makes sure that all the meta data hidden behind your products is structured properly for sharing on social media. It is similar to the magic that happens with the Schema plugin mentioned earlier, except this plugin is almost plug and play so you can be set up in just a couple minutes without manually defining all of your data for each and every product as it pulls it all from your WooCommerce product settings
Of course just because I mentioned a plugin doesn't mean it should be included on every WooCommerce and equally just because one isn't mentioned here doesn't mean it isn't awesome. The extension market for WooCommerce is huge and I haven't possibly seen them all. Just recently I came across two plugins I'm excited to test in the near future when I can (AutomateWoo and UserInsights if you're interested).
If you have a plugin/extension for WooCommerce that you're in love with then please feel free to tweet me @danielmcclure or leave a note in the comments especially if it so good you don't know why any store wouldn't have it. I'm always interested to see the creation solutions people come up with for their stores.
And last but not least if somehow you got this far but you still don't know what WooCommerce is, then you must be a pretty determined reader ;) You can find out all you need to know and grab the core plugin for free on WooCommerce.com and if you need WooCommerce development help then get in contact for a quote here.