Keyword research is one of the most overlooked aspects of search engine optimization, but it is perhaps the most important.

If you have not seen an ad in your lifetime offering guaranteed top-10 placements for your keywords in Google, Yahoo, etc., you are one of the few — they are everywhere. If you stop and think about it, not every keyword can be in the top 10 in search engine listings. Let’s just imagine that you contact one of those agencies to request a guaranteed top-10 placement for the keyword Pepsi. There are more than 30 million Web sites indexed for that keyword, a quick Google search reveals. Because there are not 11 slots in any top 10, if any 11 of those 30 million companies placed orders with the top search engine optimization firms in the world, at least one of the guarantees could not be delivered.

That’s one of about 30 million reasons why keyword research is important. If your site is about Pepsi, you have to know going in that if you want people to find you in the search engines, they are going to have to go through about 3 million pages of Google results to find you. Consider the fact that the vast majority of people don’t make it past the first page or two, and you understand why successful companies that can get your site correctly optimized for search engines are in high demand.

There are ways to deal with the Pepsi problem described above, and one is to decide on a more narrow focus for the site. For example, if you decided to do a site on the Pepsi logo, instead of just Pepsi, a check of Google shows that there are 222,000 sites indexed for the keyword phrase Pepsi logo. While it’s still not a slam dunk, your chances of achieving a first-page rating increased by 135 percent. Take it another step, and optimize your site for the keyword phrase Pepsi logo redesign, and there are 14,400 sites indexed for that keyword phrase in Google. By doing so, your chances for a first-page ranking just improved by another 15 percent.

Finding the keyword niche that works best for what you are trying to achieve with your site and your online marketing is one of the problems OurNEWSCafe.com works to solve for its clients. And, we go another very important step – we find out just how many people are searching for the targeted keyword or keyword phrase. In this case, we discovered that there are very few searches for the keyword phrase Pepsi logo redesign in any given month, so a first-page ranking for that phrase still may not generate enough clicks and page views to accomplish your goals.

OurNewsCafe.com is here to take care of all of those keyword research issues for you, so you can do what you do best: run your business.