Two-Step Optin Forms allow you to grow your e marketing list faster by practically removing the risk for your prospects whilst increasing commitment.
“Don’t change anything on launch day. Better yet, don’t change anything you haven’t tested on a staging server before!” Click here to learn from my mistakes
When paying for traffic with pay per click (PPC) placements every click counts and negative keywords can be the key to ROI by keeping the bad traffic out.
There is a famous quote in the marketing world that states “half of my marketing is wasted, I just don’t know which half”. The good news is, in the age of digital marketing this is much less of an issue than it was before and if you set things up right from the start you …Read More
Any business that has been active for a while will start to develop certain complexities and some of them may be hurting your business. Whether it is the way that a customer signs up for your newsletter, the system you have for accepting payments or even just the way they find information on your site. …Read More
One of the most overloed parts of social media marketing is retaining full control of your content. This post isn’t about checking the terms of conditions to understand copyright but actually taking steps to prevent losing access to your own content if your account gets banned or the service closes down. You’ll also discover a few …Read More
In a world where hacking attacks seemingly make the heads weekly (almost daily if you follow tech circles!), it is important than ever to take every step you can to protect your website. As this site has evolved into a place where we directly sell products on the site we knew it was equally important …Read More
If you really want to connect with your audience on you need to be relatable and whilst that may happen by chance every now and then, to craft content and iver products that continuously resonate you need to be able to understand your audience on a deeper level. This is where the customer persona or marketing persona comes into play. It …Read More
I recently came across this infographic from QuickSprout on how to optimize a landing page and thought it was worth sharing. Once you’ve started driving traffic to a landing page it is important to do as much as you can to optimise your pages as small changes can lead to big changes in conversion. Whether …Read More
When writing content for your site the end goal should always be to iver the content that your audience wants and needs. However with so much noise on it is important than ever to also create content that is not only in demand but also easily to find in the search engines. Rather than …Read More